Google Ads Management — South Wales

Google Ads Management
for South Wales.
Campaigns That Convert.

BLACKdot manages Google Ads for South Wales businesses that want enquiries, not just clicks. Cardiff, Swansea, Newport and beyond. Management from £250/month. No ad spend markup. No long contracts.

Book a free callSee pricing

10+: Years experience
£0: Markup on ad spend
30 days: Notice to cancel
100%: Conversion tracking as standard

Google Ads Management South Wales

Google Ads that aren't managed
are just money leaving your account.

When someone in Cardiff searches “electrician near me”, when a Swansea homeowner types “loft conversion quote”, or when a Newport business owner looks for local services — the ads at the top of the results get the calls. Google Ads puts you there immediately, while your SEO builds in the background.

The difference between campaigns that drive enquiries and campaigns that drain budget is management. Tight keyword targeting. A negative keyword list that actually gets maintained. Conversion tracking in place before a penny is spent. Ad copy tested properly instead of set and forgotten. Bids reviewed on the basis of real data, not left to drift.

I manage Google Ads personally for a small number of South Wales businesses — from Cardiff to Neath, from Newport to Bridgend. Every account gets the same level of attention. Every month you get a plain-English report on what was spent, what it produced, and exactly what I'm doing next.

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The difference

Managed well
= enquiries.

The same ad budget, managed properly versus left to run, can produce a completely different result. Most accounts I audit have the same fixable problems.

65%

of high-intent searches result in an ad click

4×

average return on Google Ads spend across industries

Day 1

your ads can appear in front of South Wales buyers from the moment they go live

No markup on ad spend. No long contracts. Google Ads management that earns its fee.

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What I Actually Do

What Google Ads management actually involves

Running Google Ads is an ongoing job, not a one-off setup. Here's what I manage for South Wales businesses — and what each part does.

Search Campaign Management

Search ads appear when someone actively types in what you offer. A plumber in Newport. A solicitor in Cardiff. A kitchen fitter in Swansea. I manage your Search campaigns with tight keyword targeting, correct match types, and ad copy that's tested and refined over time. Every click that comes through is qualified — and tracked back to a real enquiry.

Right for

South Wales service businesses that want to appear in front of active buyers at the exact moment they search.

Shopping Campaign Management

For product-based businesses, Shopping campaigns show your image, price, and business name directly in search results before anyone clicks through. I manage your product feed, structure campaigns around performance data, and push budget toward your highest-converting lines. No black-box automation — every decision is deliberate.

Right for

South Wales e-commerce businesses and retailers who want product visibility at the point of purchase intent.

Ongoing Optimisation & Reporting

Running Google Ads is not a set-and-forget task. Bids change, search trends shift, and competitors adjust. I review and optimise your campaigns on a regular schedule — cutting what wastes money, scaling what works, and keeping a tight negative keyword list so budget goes to buyers, not browsers.

Right for

Any South Wales business already spending on Google Ads that wants proper management rather than a campaign that runs itself into the ground.

Already running Google Ads with poor results?

A free audit call takes 30 minutes and tells you exactly where the budget is going. No obligation.

Book a free audit call

Why Most Ads Fail

Most Google Ads accounts waste money. Here's why.

Google Ads is one of the fastest ways to put your South Wales business in front of buyers. When someone in Cardiff searches 'solicitor near me' or a Newport homeowner types 'kitchen fitter quote', the ads at the top get the calls.

But most accounts are set up badly and left to run. Wrong keywords. No negative keyword list. Traffic landing on a homepage that isn't built to convert. No conversion tracking in place — so no idea whether those clicks produced anything at all.

I've audited accounts for South Wales businesses spending £500, £1,000, even £2,000 a month and getting almost nothing back. Every time, the platform isn't the problem. The management is. Fix the foundations and the results follow.

Common mistakes I fix

Bidding on broad match keywords that attract the wrong traffic
No negative keyword list: paying for clicks that will never convert
Sending all ad traffic to the homepage instead of a relevant landing page
No conversion tracking: no idea if ads are generating real enquiries
Set-and-forget campaigns: never tested, never optimised

What I do instead

Tight keyword match types, a negative keyword list built before a campaign goes live, dedicated landing pages, and conversion tracking set up from day one. Every month I review the data and cut what's wasting budget.

Every decision is data-driven. Every pound is accountable.

Bid adjustments, keyword decisions, ad cuts — all based on real performance data from your account.

See pricing

What You Get

Everything your campaigns need. Nothing you don't.

Every Google Ads management retainer with BLACKdot includes the following as standard — whatever plan you choose.

Conversion tracking from day one

Before a single campaign goes live, tracking is set up for calls, form submissions, and key page actions. You'll know which clicks turn into real enquiries — not just impressions.

Keyword research and match type strategy

I research the search terms your South Wales customers actually use and structure campaigns with the right match types. Budget targets buyers, not people browsing for something else.

Negative keyword management

A maintained list of searches your ads should never appear for. Without it, budgets drain fast on irrelevant traffic. I build this list before launch and update it throughout the retainer.

Regular bid optimisation

Bids are reviewed and adjusted based on what the data shows. Not set once and left to drift. Frequency depends on your plan: weekly on Starter, three times a week on Growth, daily on Authority.

Ad copy testing

Multiple ad variants run in parallel. The ones that generate enquiries get more budget. The underperformers get cut or rewritten. A continuous process, not a one-off task.

Monthly plain-English reports

Every month: what was spent, what it produced, cost per lead, and what I'm adjusting next. No graphs that don't connect to your business goals.

Why BLACKdot

Why South Wales businesses choose us to manage their Google Ads

South Wales-based

I understand the South Wales market — the local search landscape, the competition your business faces, and what your customers are actually typing into Google.

No ad spend markup

You fund your Google Ads account directly. Every penny goes to Google, not through me. My management fee is fixed and published on this page — no surprises.

Managed personally

I manage a small number of accounts personally. You'll always deal with the person who actually runs your campaigns — not an account manager who hands the work to someone junior.

Conversion tracking as standard

Every campaign has conversion tracking in place before it goes live. You'll know which clicks turned into actual enquiries — not just which ones happened.

10+ years experience

Over a decade running paid search campaigns across service businesses, retailers, and SMEs. I know what wastes Google Ads budget and I know what drives enquiries.

Plain-English reporting

Monthly reports that tell you what was spent, what it produced, and what I'm doing next. No jargon, no dashboards full of metrics that don't connect to your business.

Ready to get more from Google Ads in South Wales?

Book a free call

How It Works

From brief to live campaigns

Audit or build

If you're already running Google Ads in South Wales, I audit the account first — identifying where budget is being wasted and what needs fixing. Starting from scratch? I research your market, competitors, and the search terms your customers use. Conversion tracking is installed and verified before anything goes live.

Campaign structure

I build campaigns with the right keywords, the right match types, and a thorough negative keyword list based on the research. The foundations determine how well everything performs. Not a single pound is spent until they're right.

Launch and early optimisation

Campaigns go live and I monitor closely in the first two weeks. Early performance data tells me what's converting and what's not. Bids are adjusted from the start — not after a month of wasted spend.

Ongoing management and reporting

Every month you get a plain-English report: what was spent, what it produced, cost per lead, and what I'm changing next. I track the metrics that matter to your South Wales business — enquiries, not impressions.

Enquiry-focused management. Not click-focused.

Every plan tracks conversions, not just impressions. You'll know exactly what your ad spend is producing.

See pricing

Management Fees

Management fees, published upfront.

These are my management fees — what you pay me to plan, build, and optimise your Google Ads campaigns every month. Your ad spend is completely separate: you fund your Google Ads account directly and every penny goes to Google. No markup on ad spend. Ever.

Management from

£250/mo

One-off £350 setup fee, then monthly management. Ad spend is separate.

Prices published upfront. No quote forms, no sales calls just to find out what it costs.

Starter

£250/month

For South Wales businesses running a single campaign with a modest ad budget.

One campaign (Search or Shopping)
Keyword research and match type setup
Negative keyword management
Conversion tracking setup
Bid optimisation: weekly
Monthly plain-English report
Landing page recommendations
No long-term contract after initial 3 months

Book a free call

Google Ads management done properly.

Every campaign decision is data-driven. What's generating enquiries gets more budget. What isn't gets fixed or cut.
You'll see exactly where every pound of your ad spend went. No mystery. No hiding behind dashboards.
No markup on your ad spend. You pay Google directly. My management fee is fixed and shown on this page.
Monthly plain-English reports: what was tested, what performed, what's changing and why.
No long contracts. Three months to prove it's working. After that, 30 days' notice. You deal with me directly, not a junior account manager.

Agencies have overheads, account managers, and shareholders. I don't. You get the person who actually runs your campaigns, every time.

Start your Google Ads management

Management from £250/month.
Cancel with 30 days' notice after 3 months.

Start your Google Ads in South Wales

Common Questions

Things South Wales businesses ask about Google Ads management

Managing Google Ads properly takes consistent time and expertise. Keyword research, match type strategy, negative keyword management, bid optimisation, ad copy testing — each one requires ongoing attention. Most business owners who run their own accounts set them up once and let them run, which means they quietly drain budget without anyone noticing. Good management means your campaigns improve over time instead of just ticking along.

Faster than SEO. Campaigns can appear in front of buyers the same day they go live. Most clients see enquiries within the first week. The first month includes a learning phase as the campaigns gather data and I make early adjustments. From month two, the optimisation compounds and results typically improve.

No. You fund your Google Ads account directly and every penny goes to Google. My management fee is fixed and published on this page. It doesn't change based on how much you spend. No markup, no percentage, no hidden fees.

Yes. I start with a full audit to identify where budget is being wasted — wrong keywords, missing negatives, poor match types, no conversion tracking. Then I fix the foundations and manage going forward. Most new clients are surprised at how much was being wasted.

For South Wales Search campaigns, I recommend a minimum of £300–£500/month in ad spend. Below that, there isn't enough data to make meaningful optimisation decisions. I'll give you a specific recommendation once I understand your market and goals.

No. I ask for an initial three-month commitment so campaigns have time to be set up, launched, and properly optimised. After that, it's 30 days' notice. No 12-month lock-ins, no exit fees.

Complete the picture

South Wales businesses we work with often combine services.

Web Design

Web Design Agency South Wales

Sending paid traffic to a weak website wastes budget. We build South Wales sites that convert the visitors your Google Ads are paying for.

Web design for South Wales

SEO

SEO Agency South Wales

Google Ads stops the moment you stop paying. SEO builds lasting visibility so South Wales customers can find you without an ad budget behind every click.

SEO services in South Wales

Ready to get more from your Google Ads in South Wales?

Free 30-minute call. I'll look at your existing account — or help you decide whether Google Ads is the right move for your business right now. No pitch, no obligation.

Book a free call

Google Ads Management
for South Wales.
Campaigns That Convert.

Google Ads that aren't managed
are just money leaving your account.