Google Shopping Ads in South Wales

Google Shopping Ads
South Wales.
Your Products. More Sales.

BLACKdot manages Google Shopping campaigns for South Wales retailers and ecommerce businesses. No ad spend markup, no long contracts, and plain English reporting every month. Shopping campaign management from £250/month.

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10+: Years experience
£0: Markup on ad spend
30 days: Notice to cancel
100%: Revenue tracking as standard

Google Shopping Wales

South Wales retailers are losing Shopping revenue every day.
The fix starts with the data.

When a buyer searches for a product online, the Shopping results at the top of Google get the click. Not the text ads below them. Not the organic listings further down. The image, the price, the product name, right there at the top of the page. For South Wales retailers, Google Shopping is the most direct route from a buyer's search to a sale.

The problem is that most Shopping accounts are built on bad product data and never properly managed. Poor product titles that match irrelevant searches. No negative keywords filtering out traffic that will never convert. Budget split equally across every product regardless of margin or performance. No revenue tracking, so no idea whether any of those clicks are turning into actual sales. I have audited South Wales retailers spending thousands every month on Shopping with a fraction of the return they should be getting. The problem is always the data and the structure, not the platform.

I manage Google Shopping personally for a small number of South Wales retailers. Feed quality before spend, conversion tracking before launch, and honest reporting every month. Revenue data. ROAS. Cost per sale. The numbers that actually tell you whether your Shopping campaigns are making you money.

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The reality

Bad data
kills Shopping.

Poor product titles, missing attributes, and no revenue tracking mean your South Wales Shopping budget disappears without a return.

76%

of retail search ad spend now goes through Shopping campaigns

30%

higher conversion rate for Shopping vs text ads for product searches

Top 3

Shopping positions get the vast majority of retail clicks on Google

No markup on ad spend. No long contracts. Honest Shopping management for South Wales retailers.

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What I Actually Do

Shopping campaign types worth understanding

Google Shopping is not one single campaign type. Here is what each format does and which one makes sense for your South Wales retail business.

Standard Shopping Campaigns

Standard Shopping gives you direct control over which products appear, what you bid on each, and how your budget is distributed across your catalogue. For South Wales retailers who want to know exactly where every pound is going, Standard Shopping is the foundation. I structure campaigns by product category, margin, and performance so high value products get the budget they deserve and low performers do not drain your account.

Right for

South Wales retailers who want control over their Shopping spend and clear visibility of which products are generating profit, not just clicks.

Performance Max Campaigns

Performance Max uses your product feed alongside Google's automation to reach shoppers across Search, Shopping, Display, YouTube, and Gmail. When set up correctly with strong creative assets and well structured product data, it can extend your reach significantly. When set up badly, it burns budget with no accountability. I manage Performance Max campaigns with the same data discipline as everything else: conversion tracking from day one, regular performance reviews, and honest reporting.

Right for

South Wales ecommerce businesses who want to extend reach beyond standard Shopping while keeping spend accountable and conversion tracking airtight.

Shopping Remarketing

Most people who browse your products will not buy on their first visit. Shopping remarketing shows your products to people who have already visited your site or viewed specific items, keeping your catalogue in front of warm shoppers as they decide. Combined with well structured Shopping campaigns, remarketing reduces cart abandonment and brings back buyers who were close to converting.

Right for

South Wales retailers with a product catalogue and any meaningful volume of site traffic who want to recover abandoned sessions and close more sales.

Already running Google Shopping with disappointing ROAS?

A free audit call takes 30 minutes and tells you exactly where your Shopping budget is going.

Book a free call

Why Most Ads Fail

Wasted Shopping budget is not bad luck. It is bad data.

Google Shopping is the most visible channel for retail. When someone searches buy running shoes Cardiff or order gifts South Wales, the Shopping results with images and prices get the clicks. The text ads below them get a fraction. For South Wales retailers, it is the channel that connects buyers who are ready to purchase directly to your products.

The problem is that most Shopping campaigns are built on poor product feeds and never properly maintained. Products with vague titles matching irrelevant searches. No negative keyword list filtering out traffic that will never convert. Budget spread equally across all products regardless of margin or performance. No revenue tracking so no idea whether any of those clicks are actually producing sales. I have audited South Wales retailers spending over £1,500 a month on Shopping and generating a fraction of what they should. The issue is never the platform. It is always the product data, the structure, and the management behind it.

Common mistakes I fix

Bidding on broad match keywords that attract the wrong traffic
No negative keyword list: paying for clicks that will never convert
Sending all ad traffic to the homepage instead of a relevant landing page
No conversion tracking: no idea if ads are generating real enquiries
Set-and-forget campaigns: never tested, never optimised

What I do instead

Tight keyword match types, a negative keyword list built before a campaign goes live, dedicated landing pages, and conversion tracking set up from day one. Every month I review the data and cut what's wasting budget.

Optimised for revenue, not impressions.

Every bid adjustment, every product segmentation decision, every feed change: backed by ROAS data from your South Wales Shopping account.

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What You Get

What every Shopping management retainer includes.

Google Shopping is more technical than Search. Product feed quality, campaign structure, and bid strategy all have to work together. These are the foundations I put in place for every South Wales client.

Product feed audit and optimisation

A poorly structured feed means your products do not show for the right searches, or do not show at all. I audit your Merchant Center feed, fix errors, and optimise titles and descriptions so Google matches your products to buyers with genuine intent.

Conversion tracking from day one

Purchase tracking, revenue tracking, and key micro-conversions set up and verified before any campaign goes live. If I cannot tell you which Shopping clicks are turning into orders, the campaign does not launch.

Campaign structure by product type

Grouping all products into one campaign hands all control to Google. I structure campaigns by category, margin, or performance tier so budget flows to the products that generate the most profit for your South Wales business.

Negative keyword management

Shopping campaigns still match against search queries, and without negative keywords, your ads appear for searches that will never convert. An active negative list is applied from day one and updated continuously.

Bid optimisation based on ROAS

Bids are adjusted against return on ad spend data, not set and left alone. High performing products get more budget. Poor performers get cut or restructured. How frequently depends on your plan.

Plain English monthly reports

Revenue generated, cost, ROAS, and top performing products every month. No dashboards full of metrics that do not connect to your bottom line.

Why BLACKdot

Why South Wales retailers choose us for Shopping campaigns

Feed quality first

Most Shopping campaign problems start with a poorly optimised product feed, not the campaigns themselves. I fix the data before spending a pound on ads, which is why results improve faster.

No markup on ad spend

Your budget goes directly to Google. My management fee is my management fee, nothing else. Most agencies take a percentage of your ad spend. I do not, and I never will.

No long term contracts

Three months for the campaigns to gather meaningful data. After that, 30 days notice. No 12 month lock ins, no exit penalties, no conversations about what it costs you to leave.

Revenue and ROAS focused

I optimise for return on ad spend, not click volume. Clicks that do not produce sales are worthless. Every decision is made against revenue data from your actual account.

Plain English reporting

Every month you get a clear report: what was spent, what revenue it produced, what your ROAS was, what is changing. No jargon, no vanity metrics, no reports you need a specialist to decode.

10+ years experience

Over a decade managing Google Ads and Shopping campaigns for retailers and ecommerce businesses across South Wales and beyond. I know what wastes Shopping budget and what generates profitable sales.

Ready to make your Shopping campaigns profitable?

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How It Works

From product feed to profitable Shopping campaigns

Feed audit and setup

I start with your Merchant Center account and product feed. Most Shopping problems start here. Missing attributes, poor product titles, suppressed listings. I audit the feed, fix errors, and optimise the data that determines which searches your products match against.

Campaign structure

Campaigns are structured by product category, margin tier, or performance data rather than lumped into one campaign. Conversion and revenue tracking is installed and tested before anything goes live. Not a single pound is spent until the foundations are right.

Launch and monitor

Campaigns go live and I watch closely in the first few weeks. Early ROAS data tells me which products are performing and which are draining budget. Bids are adjusted from day one based on what the data shows.

Report and improve

Every month you get a plain English report: what was spent, what revenue it generated, which products performed, and what I am changing next. I track ROAS and cost per sale, not just clicks or impressions.

Revenue focused Shopping, not just clicks.

Every plan includes revenue tracking, monthly ROAS reporting, and regular bid optimisation.

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Management Fees

Management fees, published upfront.

These are my management fees: what you pay me to plan, build, and optimise your Google Shopping campaigns. Your ad spend is completely separate. You fund your Google Ads account directly and every penny goes to Google. No markup on ad spend, ever. The Growth plan is where most South Wales retailers get the best results from day one.

Management from

£250/mo

One-off £350 setup fee, then monthly management. Ad spend is separate.

Prices published upfront. No quote forms, no sales calls just to find out what it costs.

Starter

£250/month

For South Wales retailers with a focused product range and a modest Shopping budget.

One Shopping campaign
Product feed audit and basic optimisation
Negative keyword management
Conversion and revenue tracking setup
Bid adjustments based on ROAS: weekly
Monthly plain English report
Landing page recommendations
No long term contract after initial 3 months

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Shopping management without the agency spin.

Every decision is based on revenue and ROAS data from your actual account. Products that generate profit get more budget. Products that do not get restructured or paused.
You will see exactly what your Shopping campaigns spent and what they returned every month. Revenue, cost, ROAS. No dashboards that hide the numbers that matter.
No markup on your ad spend. You pay Google directly. My management fee is fixed and published right here on this page.
Monthly reports in plain English: which products performed, what your cost per sale was, what is being changed next. Not a PDF of graphs with no explanation.
No long contracts. Three months to prove the campaigns are working. After that, 30 days notice. You will always deal with me directly.

Agencies have overheads, account managers, and shareholders. I don't. You get the person who actually runs your campaigns, every time.

Start Google Shopping in South Wales

£350 setup fee. Then from £250/month.
Cancel with 30 days notice after 3 months.

Start your Google Shopping campaign

Common Questions

Things South Wales retailers usually ask about Google Shopping

The setup fee covers your Merchant Center audit or setup, product feed review and optimisation, campaign structure, revenue and conversion tracking installation, and monitoring setup. For Shopping specifically, the feed work is often where the most impact is made. Poor product data means poor match quality and wasted spend. After setup, you only pay the monthly management fee.

Standard Shopping gives you direct control over which products appear, what you bid, and where budget goes. Performance Max uses Google's automation to serve your products across multiple channels including Search, Shopping, Display, and YouTube. Both have their place. For most South Wales retailers starting out, I recommend Standard Shopping first to establish what is working before introducing Performance Max alongside it.

I would suggest a minimum of £500 per month in ad spend for Shopping campaigns to generate enough conversion data to optimise properly. The right number depends on your average order value, product range, and the level of competition in your category. I will give you a clear recommendation once I know your business and goals.

Yes. If you have an existing Merchant Center account, I start with a full audit of the feed and any existing campaigns. I will tell you exactly what is wrong and what it is costing you before we agree next steps. If your feed is already in good shape, great. If not, the setup fee covers fixing it properly before any new spend begins.

Yes. Google Shopping can be geographically targeted so your products appear to buyers in specific locations: Cardiff, Swansea, Newport, or across South Wales more broadly. Local retailers often find Shopping extremely effective because they can target high intent buyers within a defined area and offer something a national retailer cannot, which is local availability and fast fulfilment.

No. Anyone guaranteeing a specific ROAS is either lying or selling you something. Google controls the auction and product performance depends on factors outside my control, including your pricing, product quality, and site conversion rate. What I can guarantee is that your feed will be properly optimised, your campaigns structured correctly, and you will always know exactly what is happening and why. That is the foundation. The results follow.

Complete the picture

Businesses we work with often combine services.

Google Ads

Google Ads Agency South Wales

Shopping works best alongside Search campaigns. We manage the full Google Ads account for South Wales businesses who want both channels covered under one roof.

Google Ads for South Wales

Web Design

Web Design Agency South Wales

Sending Shopping traffic to a slow or poorly designed product page wastes your ad spend. We build South Wales ecommerce sites that convert the visitors your campaigns are paying for.

Web design for South Wales

Ready to make your product catalogue work harder?

Free 30 minute call. I will review your Merchant Center account or help you figure out whether Google Shopping is the right move for your South Wales business right now. No pitch, no obligation.

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Google Shopping Ads
South Wales.
Your Products. More Sales.

South Wales retailers are losing Shopping revenue every day.
The fix starts with the data.