PPC Agency — South Wales

PPC Agency
in South Wales.
Every Click Counted.

Pay per click management for South Wales businesses that want enquiries, not just ad impressions. BLACKdot runs PPC campaigns across Cardiff, Swansea, Newport and beyond. Management from £250/month. No ad spend markup. No long contracts.

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10+: Years experience
£0: Markup on ad spend
30 days: Notice to cancel
100%: Conversion tracking as standard

Pay Per Click Management South Wales

Most PPC budgets are half-wasted.
Yours doesn't have to be.

When someone in Newport types “solicitor near me”, when a Cardiff homeowner searches “kitchen fitter quote”, or when a Bridgend business owner looks for a local accountant — the ads at the top get the calls. PPC is the fastest way to get in front of buyers before your SEO catches up.

The problem is that most pay per click accounts are set up badly and left to run. Wrong keywords. No negative keyword list. Ad traffic landing on a homepage that's not built to convert. No tracking in place — so no idea which clicks are generating real enquiries and which ones are just burning budget. I've reviewed South Wales businesses spending £2,000 a month and getting almost nothing back. The platform isn't the problem. The setup is.

I manage PPC personally for a small number of businesses across South Wales. Every campaign has conversion tracking before a single pound is spent. Every decision is backed by data. Every month you get a plain-English report: what was spent, what it produced, and what's changing next.

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The reality

Every click
costs money.

Without tight keywords, a solid negative list, and proper conversion tracking, you're paying for traffic that will never enquire.

65%

of high-intent searches result in an ad click

4×

average return on Google Ads spend across industries

Day 1

your PPC ads can appear in front of buyers from the moment they go live

No markup on ad spend. No long contracts. Tight, honest PPC management.

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What I Actually Do

Three PPC formats worth understanding

Pay per click isn't one thing. Here's what each type does — and which one is right for your South Wales business.

Google Search Ads

When a homeowner in Cardiff searches 'bathroom fitter near me' or a Swansea business owner looks up 'commercial solicitor', the top results get the enquiries. Google Search Ads put your business there — at the exact moment someone is looking for what you do. You only pay when they click. With the right keyword targeting and ad copy, it's the fastest route to qualified leads.

Right for

Any South Wales service business that wants to appear in front of buyers who are actively searching right now.

Google Shopping Ads

If you sell products, Shopping ads display your image, price, and brand directly in the search results — before anyone clicks through. I manage your product feed, structure campaigns around what actually sells, and push budget toward your highest-margin lines. Every adjustment is deliberate.

Right for

South Wales e-commerce businesses and retailers who want product visibility at the moment someone is ready to buy.

Remarketing Campaigns

Most visitors don't enquire on their first visit. Remarketing keeps your business visible to people who've already been on your site, so you stay front of mind while they make a decision. It's one of the most cost-effective uses of PPC budget — you're not starting from cold.

Right for

Businesses with longer decision cycles, higher-value services, or anyone who wants to convert more warm prospects.

Already running PPC with disappointing results?

A free audit call can tell you exactly where the budget is going — and what to fix.

Book a free call

Why Most Ads Fail

Wasted PPC budget isn't bad luck. It's bad setup.

Pay per click is the fastest way to get enquiries flowing for a South Wales business. When someone searches 'roofer near me' or a Cardiff homeowner types 'kitchen fitter quote', the ads at the top get the calls.

The problem is that most PPC accounts are set up badly and never properly managed. Wrong keywords. No negative keyword list. Traffic sent straight to a homepage that doesn't convert. No conversion tracking — so no idea whether any of those clicks turned into actual customers.

I've audited South Wales businesses spending £500, £1,000, even £2,000 a month and getting almost nothing back. Every time, the issue isn't the platform. It's the setup. Fix the foundations, and the results follow.

Common mistakes I fix

Bidding on broad match keywords that attract the wrong traffic
No negative keyword list: paying for clicks that will never convert
Sending all ad traffic to the homepage instead of a relevant landing page
No conversion tracking: no idea if ads are generating real enquiries
Set-and-forget campaigns: never tested, never optimised

What I do instead

Tight keyword match types, a negative keyword list built before a campaign goes live, dedicated landing pages, and conversion tracking set up from day one. Every month I review the data and cut what's wasting budget.

Built on data, not assumptions.

Every bid adjustment, every keyword decision, every ad cut: backed by real performance data from your account.

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What You Get

No guesswork. No mystery.

Every PPC management retainer with BLACKdot includes the following as standard, across all plans.

Conversion tracking from day one

Before a campaign goes live, I set up tracking for calls, form fills, and key page actions. You'll know which clicks are turning into real enquiries — not just which ads got a click.

Keyword research and match type strategy

I find the search terms your South Wales customers actually use and structure campaigns with the right match types. Budget goes to buyers, not browsers.

Negative keyword management

An actively maintained list of searches your ads should never show for. Without it, you're paying for traffic that will never convert. Built and updated throughout the retainer.

Data-driven bid adjustments

Bids are reviewed and adjusted based on real performance data — not set once and forgotten. How often depends on your plan: weekly on Starter, three times a week on Growth, daily on Authority.

Ad copy testing

Multiple ad variations run against each other. The ones that perform get more budget. The underperformers get cut or rewritten. Running continuously, not set once.

Monthly plain-English reports

Every month: what was spent, what it produced, and what I'm doing next. No dashboards full of numbers that don't connect to your business goals.

Why BLACKdot

Why South Wales businesses choose us for PPC

South Wales-based

I'm not an overseas agency or a faceless operation. I understand the South Wales market, the local search landscape, and what your customers are actually searching for.

No markup on ad spend

You fund your Google Ads account directly. Every penny goes to Google — never through me. My management fee is fixed and published on this page.

No long contracts

An initial three-month commitment so campaigns have time to find their feet. After that, 30 days' notice. No 12-month lock-ins.

Conversion tracking as standard

Before a campaign goes live, conversion tracking is in place. You'll know which clicks turn into actual enquiries — not just which ones got a click.

10+ years experience

Over a decade running paid search campaigns across service businesses, retailers, and SMEs. I know what wastes PPC budget and what drives real enquiries.

Transparent reporting

Every month: what was spent, what it produced, and what I'm doing next. No jargon, no vanity metrics, no dashboards that don't connect to your business.

Ready to make your PPC work harder in South Wales?

Book a free call

How It Works

From brief to live campaigns

Research & audit

If you're already running PPC, I audit the account first — finding exactly where budget is being wasted. Starting fresh? I research your South Wales market, your competitors, and the exact search terms your customers use. Conversion tracking is installed and verified before anything goes live.

Build & structure

I build campaigns with the right keywords, correct match types, and a negative keyword list built from research. Not a single pound is spent until the foundations are right.

Launch & monitor

Campaigns go live and I watch closely in the first two weeks. Early data tells me what's converting and what isn't. Bids are adjusted from the start — not after a month of wasted spend.

Report & improve

Every month you get a plain-English report: what was spent, what it produced, and what's changing next. I track cost per lead, not just clicks — because clicks alone don't pay your bills.

Conversion-focused PPC, not vanity clicks.

Every plan includes conversion tracking, ad copy testing, and monthly reporting on what actually matters.

See pricing

Management Fees

PPC management fees, published upfront.

These are my management fees — what you pay me to plan, build, and optimise your pay per click campaigns. Your ad spend is entirely separate: you fund your Google Ads account directly and every penny goes to Google, never through me. No markup on ad spend, ever.

Management from

£250/mo

One-off £350 setup fee, then monthly management. Ad spend is separate.

Prices published upfront. No quote forms, no sales calls just to find out what it costs.

Starter

£250/month

For South Wales businesses running a single PPC campaign with a modest ad budget.

One campaign (Search or Shopping)
Keyword research and match type setup
Negative keyword management across all campaigns
Conversion tracking setup
Bid adjustments: weekly
Monthly plain-English report
Landing page recommendations
No long-term contract after initial 3 months

Book a free call

PPC without the agency spin.

Every decision is based on data. What's working gets more budget. What isn't gets cut or changed. No guesswork, no gut feel.
You see exactly where every pound of your ad spend went — and what it produced. No mystery dashboards.
No markup on your ad spend. You pay Google directly. My management fee is fixed and published right here.
Monthly reports in plain English: what was tested, what worked, what's changing and why. Not a PDF of graphs.
No long contracts. Three months to prove it's working. After that, 30 days' notice. You'll always deal with me directly.

Agencies have overheads, account managers, and shareholders. I don't. You get the person who actually runs your campaigns, every time.

Start your PPC

PPC management from £250/month.
Cancel with 30 days' notice.

Start your PPC in South Wales

Common Questions

Things South Wales businesses usually ask about PPC

Much faster than SEO. Ads can appear in front of buyers the same day they go live. You'll typically see clicks and enquiries within the first week. That said, the first month is partly a learning phase — the campaigns are gathering data and I'm making early optimisations. Most accounts hit their stride from month two onwards.

PPC stands for pay per click. You only pay when someone clicks your ad. With Google Ads, your ads appear at the top of search results when someone searches for terms you're targeting. The cost per click depends on competition for those keywords. Done properly, the return on ad spend far outweighs the cost — the key is tight targeting and proper management.

Most agencies have account managers, juniors, and overheads — which means your campaigns get split attention and you get passed around. I manage a small number of clients personally. You deal with the person running your campaigns, not a team that changes every six months. Plus, pricing is published upfront and I don't mark up your ad spend.

For South Wales Search campaigns, I recommend a minimum of £300–£500/month in ad spend to gather enough data to make good optimisation decisions. You can start lower and scale up as results come in. I'll give you a clear recommendation once I know your goals and your market.

No. I ask for an initial three-month commitment so the campaigns have time to be set up, launched, and properly optimised. After that, it's 30 days' notice. No 12-month tie-ins, no penalties for leaving.

Yes. I start with a full audit to find where budget is being wasted — then I fix the foundations and manage going forward. Most new clients are surprised at how much budget their existing campaigns were burning on the wrong searches.

Complete the picture

South Wales businesses we work with often combine services.

Web Design

Web Design Agency South Wales

Sending paid traffic to a weak website wastes budget. We build South Wales sites that convert the visitors your PPC is paying for.

Web design for South Wales

SEO

SEO Agency South Wales

PPC stops the moment you stop paying. SEO builds lasting visibility so South Wales customers can find you without an ad budget behind every click.

SEO services in South Wales

Ready to make your PPC budget work harder?

Free 30-minute call. I'll look at your current account — or help you figure out whether PPC is the right move for your business right now. No pitch, no obligation.

Book a free call

PPC Agency
in South Wales.
Every Click Counted.

Most PPC budgets are half-wasted.
Yours doesn't have to be.