Google Ads South Wales
Google Ads puts your business in front of people who are actively searching for what you offer. Not people who might be interested one day — people who are ready to buy right now. Done well, it's the fastest way to get enquiries flowing while your SEO builds in the background.
The problem is that most accounts are set up badly and left alone. Wrong keywords. No negative keyword list. Traffic sent to a homepage that doesn't convert. No idea which clicks are turning into actual customers. I've seen businesses spending hundreds every month and getting nothing back.
Every decision I make is driven by data — what the numbers say is working, what they say is wasting money, and where to push harder. That means your budget does more over time, not less. Tight targeting, conversion tracking from day one, and monthly reports that tell you exactly where the money went and what it produced.
The difference
Visible
right now.
SEO builds long-term rankings. Google Ads puts you in front of buyers today — the moment someone searches for what you offer.
65%
of high-intent searches result in an ad click
4x
average return on Google Ads spend across industries
Day 1
your ads can appear in front of buyers from the moment they go live
What I Actually Do
Google Ads isn't one thing. Here's what each format does — and who each one is right for.
The ads that appear at the top of Google when someone types in a search. These are the most direct form of intent marketing — someone searches for 'web designer Cardiff', your ad appears. You only pay when someone clicks. Done with tight keyword targeting and the right ad copy, search campaigns are where most businesses see the fastest return on their ad spend.
Right for
Any service-based business that wants to appear in front of people actively looking for what they offer.
If you sell products, Shopping ads show your product image, price, and business name directly in the search results — before anyone even clicks. I manage your product feed, set up the right campaign structure, and use performance data to push budget towards the products that actually convert. No automation black boxes. Every adjustment is deliberate.
Right for
E-commerce businesses and retailers who want product visibility at the moment someone is ready to buy.
Most people who visit your site don't convert on the first visit. Remarketing shows targeted ads to people who have already been on your site — keeping your business in front of warm prospects who already know who you are. It's one of the most cost-efficient uses of ad budget, because you're not starting from scratch with cold traffic.
Right for
Businesses with a longer sales cycle or higher-value services where a single visit rarely leads to an immediate decision.
Already running ads with disappointing results?
A free audit call can tell you exactly where the budget is going and what to fix.
Why Most Ads Fail
I see it constantly. A business spends £500 a month on Google Ads, gets a handful of clicks, and nothing converts. They assume Google Ads doesn't work for their industry. Usually, the problem is the setup — not the platform.
The most common issue is keyword match types. When you use broad match keywords, Google shows your ad for searches that have nothing to do with your business. A plumber bidding on 'pipe' might appear for 'pipe band' or 'pipe tobacco'. Every one of those clicks costs money and produces nothing.
Negative keywords are the second failure point. These are the searches you explicitly don't want your ads to appear for. Without a properly maintained negative keyword list, you'll keep bleeding budget on irrelevant traffic. I build and actively update a negative keyword list for every account I manage — across all plans, from day one.
Then there's the landing page problem. Sending ad traffic to your homepage is almost always a mistake. A homepage is designed for many audiences. Someone who clicked an ad expecting a specific solution needs a page that answers exactly what the ad promised.
Finally, and critically, no conversion tracking. If you don't know which clicks turned into enquiries or sales, you're making budget decisions based on guesswork. The data is there — it just needs to be collected properly and read clearly.
Common mistakes I fix
Bidding on broad match keywords that attract the wrong traffic
No negative keyword list — paying for clicks that will never convert
Sending all ad traffic to the homepage instead of a relevant landing page
No conversion tracking — no idea if ads are generating real enquiries
Set-and-forget campaigns — never tested, never optimised
What I do instead
Tight keyword match types, a negative keyword list built before a campaign goes live, dedicated landing pages, and conversion tracking set up from day one. Every month I review the data and cut what's wasting budget.
Built on data, not assumptions.
Every bid adjustment, every keyword decision, every ad cut — backed by real performance data. Not gut feel.
What You Get
Every Google Ads management retainer with BLACKdot includes the following as standard — across all plans.
Before a campaign goes live, I make sure calls, form submissions, and key actions are tracked. You'll know which clicks are turning into real enquiries — not just which ones got a click.
I research the search terms your customers actually use and structure campaigns with the right match types. Budget goes to buyers, not bystanders.
An actively maintained list of searches your ads should never appear for. Applied across every campaign, every plan. This is what stops budget leaking to irrelevant traffic.
Bids are reviewed and adjusted based on keyword performance data — not set-and-forget. The frequency scales with your plan: weekly on Starter, three times a week on Growth, daily on Authority.
Multiple ad variations tested against each other. The ones that perform get more budget. The ones that don't get cut. Always running, never static.
Every month you get a report that tells you what was spent, what it produced, and what's changing next. No dashboards full of numbers that don't mean anything.
Clicks mean nothing if the page they land on doesn't convert. I'll tell you exactly what your landing pages need — and if you need new ones built, I can do that too.
Management Fees
These are my management fees — what you pay me to run and optimise your campaigns. Ad spend is completely separate: you set the budget, you pay Google directly, and every penny goes to your ads rather than through me. No markup on ad spend, ever. The Growth plan is where most businesses get the best results from day one.
Management from
One-off £350 setup fee, then monthly management. Ad spend is separate.
Prices published upfront — no quote forms, no sales calls just to find out what it costs.
Starter
For businesses running a single campaign with a modest ad budget.
Growth
For businesses ready to use Google Ads seriously to drive enquiries.
Authority
For businesses with multiple campaigns and higher ad spend to manage.
A one-off setup fee of £350 applies before monthly management begins. This covers keyword and competitor research, full campaign build, conversion tracking installation, and monitoring setup. After that, it's the monthly fee only. Ad spend is not included — you fund your Google Ads account directly. I'd suggest a minimum of £300–500/month in ad spend for Search campaigns to gather enough data to make good decisions. I'll give you a clear recommendation once I know your goals.
Not sure which plan fits? Book a free call — no pitch, just a straight conversation about your goals and what a realistic budget looks like.
My Difference
Every decision is based on data. What the numbers say is working gets more budget. What they say is wasting money gets cut. No gut feel, no guesswork.
I show you exactly where every pound of your ad budget went — and what it produced.
No markup on ad spend. You pay Google directly. My fee is my fee, nothing else.
Monthly reports in plain English — what was tested, what worked, what's being cut.
No long contracts. Three months to prove it's working, then 30 days' notice.
You'll never be passed to a junior account manager. I run your campaigns. Full stop.
Agencies have overheads, account managers, and shareholders. I don't. You get the person who actually runs your campaigns, every time.
How It Works
This is what the one-off setup fee covers. If you're already running ads, I audit the account first — finding exactly where budget is being wasted. If you're starting fresh, I research your market, competitors, and the search terms your customers actually use. Conversion tracking and monitoring are installed before anything goes live.
I structure your campaigns properly: the right keywords, the right match types, negative keyword lists built from the research, and conversion tracking verified. Not a single pound is spent until the foundations are right.
Campaigns go live and I watch closely in the first two weeks. Early data tells us a lot — what's converting, what's not, and where to tighten targeting. Bids are adjusted based on keyword performance from the start, not after a month of waste.
Every month you get a plain-English report: what was spent, what it produced, and what's changing next. I track cost per lead, not just clicks — because clicks alone don't pay your bills.
Common Questions
The setup fee is a one-off charge before monthly management begins. It covers keyword and competitor research, building and structuring your campaigns, installing and testing conversion tracking, and setting up monitoring. It's the work that has to happen before anything goes live — and it's the work that determines whether your campaigns perform or waste money from day one.
It depends on your industry and how competitive your search terms are. As a rough guide, I'd suggest a minimum of £300–500/month in ad spend for Search campaigns — below that and there's not enough data to make good decisions with. I'll give you a clear recommendation once I know your goals and market. There's no benefit to me suggesting a higher budget than you need.
No. If you don't have one, I'll set it up for you. You'll own the account — it's in your name and linked to your billing details. If you stop working with me, you keep the account and all its historical data. I don't lock you into anything.
Most agencies run dozens of accounts. Your campaign gets handed to a junior account manager who follows a template. I run a small number of accounts and I manage yours personally. You have direct access to me — not an account manager who relays messages. And I don't mark up your ad spend, which agencies almost always do.
No. Anyone who guarantees a specific return on Google Ads is lying — too many variables are outside our control. What I can guarantee is that your account will be set up correctly, your budget won't be wasted on irrelevant traffic, and you'll always know exactly what's happening and why. That's the foundation. The results follow.
Free 30-minute call. I'll look at your current setup — or help you figure out if Google Ads is the right move for your business right now.
Book a free call