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Get Found. Get Calls. Get Business.

Most people search online before they spend a penny. Are they finding you?

SEO means one thing: making sure your business shows up when someone searches for what you offer. When someone in Cardiff types "plumber near me", the businesses on page one get the calls. The ones on page three get nothing.

I do it differently to most. Every month you get a plain-English report — what was done, what changed, and whether it's driving actual enquiries. No jargon, no hiding behind dashboards, no vague talk about 'traffic'.

The reality

Page one
or invisible.

There is no meaningful traffic on page two. SEO is about making sure you're in the results that actually get clicked.

93%

of online experiences begin with a search engine

#1

Google result gets ~27% of all clicks on average

0.6%

of searchers click results on page two

Three things that actually move the needle

SEO isn't one thing. Here's what the work actually looks like.

01

Getting found locally

If your business serves a specific area, local SEO is where you'll see the fastest results. That means getting your Google Business Profile properly set up and optimised, making sure you show up in map results, and building the kind of local signals that tell Google you're a real, trusted business in a specific place. It's the difference between appearing when someone searches 'electrician Newport' and not existing at all.

Right for

Trades, hospitality, clinics, retailers, and any business that serves customers in a local area.

02

Your site, technically sorted

A lot of websites have good content that Google simply can't read properly. Broken links, slow loading times, pages that aren't indexed, duplicate content Google is confused by — these are all invisible to you but they quietly kill your rankings. Technical SEO is about removing the obstacles so Google can actually find and understand your site. You won't see this work, but you'll see the results.

Right for

Any business whose site isn't performing despite having decent content, or anyone who's never had a proper SEO review done.

03

Content that ranks

Google ranks pages, not websites. If the right pages on your site don't clearly answer what people are searching for, you won't rank for those searches. On-page SEO means making sure every important page is targeting the right search terms, structured properly, and actually written for humans rather than stuffed with keywords. Over time, this is what builds sustainable organic traffic.

Right for

Businesses who want to grow their traffic without depending on paid adverts every month.

Not sure what your site needs?

A one-off SEO audit tells you exactly where you stand — from £250.

Book a free call

I won't promise overnight results. Nobody should.

SEO takes time. That's not a cop-out — it's just how Google works. When changes are made to your site, Google needs to find them, process them, and decide whether they've made your site more trustworthy and relevant. That process takes weeks, sometimes months. Most businesses start seeing noticeable movement in rankings between three and six months. Anyone promising results in a fortnight is either lying or selling something that won't hold.

In the meantime, the work is happening. Keyword research, fixing technical issues, optimising pages, building your local presence — none of it is glamorous, but it's what the foundation is made of. Every month the report will show you what was done. You won't be left wondering.

And here's the thing about organic search versus paid ads: once you stop paying for ads, the clicks stop. SEO is different. Rankings you've earned through proper, sustained work don't disappear the moment you pause. You're building something that belongs to your business.

Typical time to see results

3–6months

For businesses with no prior SEO. Competitive markets can take longer — I'll tell you upfront.

SEO vs paid ads

Stop paying for ads and the clicks stop immediately. Rankings you've earned through SEO don't disappear when you pause. You're building an asset — not renting visibility.

Conversion-focused SEO, not vanity metrics.

Every plan includes analytics, Search Console review, and monthly reporting on what actually matters.

See pricing

No hidden extras. No vanishing acts.

Every SEO retainer with BLACKdot includes the following as standard.

Monthly plain-English reports

You'll receive a report every month that tells you exactly what was done, what changed, and what I'm focusing on next. No jargon, no padding.

Keyword research

Before anything else, I find out what your customers are actually searching for — not what you think they're searching for. Real data, used to target the right pages.

Google Business Profile optimisation

Your Google Business Profile is often the first thing people see. I'll make sure it's complete, accurate, and optimised to appear in local map results.

On-page fixes and optimisation

Page titles, headings, meta descriptions, internal links — the details that make a real difference to how Google reads your site and where it ranks each page.

Transparent pricing, no hidden extras

The price you see is the price you pay. No add-on charges for tools, no surprise invoices. Everything is included in the monthly retainer.

No long-term contracts

Stay because it's working. I ask for an initial three-month commitment so the work has time to take effect. After that, it's 30 days' notice.

Straight pricing, published upfront.

You're paying for consistent, focused work on your search visibility every month. Each plan is a monthly retainer — I work on your site, report back, and keep going. No setup fees, no hidden charges, no 12-month lock-in. The Growth and Authority plans run on 30 days' notice after an initial three-month period.

Retainers from

£300/mo

No setup fees. No long contracts.

Prices published upfront — no quote forms, no sales calls just to find out what it costs.

Starter

£300/month

For businesses just getting started with SEO, or with a small local footprint.

  • Keyword research
  • On-page optimisation — up to 5 pages
  • Google Business Profile optimisation
  • 2 pieces of SEO content per month
  • Analytics and Search Console review
  • Conversion-focused reporting — enquiries, not just rankings
  • Monthly plain-English report
Get started
Most Popular

Growth

£550/month

For businesses ready to compete seriously in search.

  • Everything in Starter
  • On-page optimisation — up to 10 pages
  • 4 pieces of SEO content per month
  • Competitor analysis — what's ranking and why
  • Full technical SEO audit and fixes
  • Link building outreach
  • Monthly conversion and traffic breakdown
Get started

Authority

£900/month

For businesses who want to own their space in search results.

  • Everything in Growth
  • 6 pieces of SEO content per month
  • 1 SEO-optimised landing page per month
  • Full technical fixes handled for you
  • Advanced ranking, traffic, and conversion reporting
  • Quarterly strategy review
  • Priority support and response
Get started

Not ready for a monthly retainer? I also carry out one-off SEO audits from £250. You'll get a full written report of what's holding your site back and exactly what to fix — whether you use me to do it or not.

Not sure which plan fits? Book a free call — no pitch, just a straight conversation about where your site is now and what's realistic.

SEO without the smoke and mirrors.

  1. Plain-English reports, every month, without exception.

  2. You'll know exactly what was done and why — not just that 'work was carried out'.

  3. No vanity metrics. I track rankings that drive real enquiries, not traffic from people who will never buy from you.

  4. No long contracts. Stay because it's working. Leave with 30 days' notice if it's not.

  5. No mystery. If you ask why something is being done, you'll get a straight answer — in plain English.

This industry has a trust problem. I'm trying to fix that, one client at a time.

How it works, start to finish

01

Audit

Before I do anything, I look at where your site stands right now. What's working, what's blocking you, and where the quickest wins are. You'll see this in writing.

02

Strategy

Based on the audit, I put together a clear plan: which pages to focus on, which search terms to target, and what needs fixing first. No guesswork.

03

Implement

The work gets done. On-page optimisation, technical fixes, local SEO, content — whatever the strategy calls for. Consistent, month by month.

04

Report and refine

Every month you get a plain-English report on what was done and what's changed. I look at what's working, adjust what isn't, and plan the next month. It's not set and forget.

Starter retainer from £300/month.
Cancel with 30 days' notice.

Start your SEO

Things people usually ask

Honestly, it depends on where you're starting from. For businesses with no SEO work done before, three to six months is a realistic timeframe to see meaningful movement in rankings. If you're in a competitive space, it might take longer. I'll give you a straight assessment after the audit — not a promise I can't keep.

Most SEO agencies send you a monthly report full of graphs and numbers that don't mean anything to your business. They talk about 'domain authority' and 'impressions' instead of telling you whether you're getting more calls. I tell you exactly what was done, why, and whether it's having an effect on the things that matter to you. And you can ask me anything, any time — you won't get passed to an account manager.

No. I ask for an initial three-month commitment so the work has time to take effect and I have time to do it properly. After that, it's 30 days' notice to cancel. No 12-month tie-ins, no penalties for leaving.

No — and anyone who says they can is lying to you. Google decides where sites rank, not me. What I can do is make sure your site gives itself the best possible chance: well-structured, technically sound, targeting the right search terms, with proper local signals in place. Sustainable rankings come from consistent, honest work. That's what I do.

Ready to start showing up?

Let's look at where your site stands right now. A free 30-minute call, no obligation, no pitch.

Book a free call